Regal Gifts Inc. sold Christmas cards on page two of its holiday retail catalogue. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalogue went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of:
A.
philanthropic marketing.
B.
goodwill marketing.
C.
public relations marketing.
D.
cause marketing.
Answer: D
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?