Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:

Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:

Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:



A.

green marketing.


B.

cause-related marketing.


C.

the Valdez Principle.


D.

environmental marketing.



Answer: A


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