Sarah wants to purchase a new iPad. She is unsure about what peripherals she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several consumer electronics salespeople and has looked at the Apple website. Sarah is engaging in:

Sarah wants to purchase a new iPad. She is unsure about what peripherals she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several consumer electronics salespeople and has looked at the Apple website. Sarah is engaging in:

Sarah wants to purchase a new iPad. She is unsure about what peripherals she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several consumer electronics salespeople and has looked at the Apple website. Sarah is engaging in:



A.

problem recognition.


B.

an internal search.


C.

an external search.


D.

a purchase task.



Answer: C


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