Surveys of consumer expectations are tracked over time by researchers, who ask such questions as "Do you expect to be better off or worse off financially a year from now?" Surveyors record the share of positive and negative responses to this question and related ones to develop an index, sometimes called a consumer confidence or consumer sentiment index. These results of these surveys most directly relate to the _____ forces within the marketing environment.
A.
economic
B.
regulatory
C.
competitive
D.
social
Answer: A
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Marketing
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