The ad for Dove body wash asks the question, "How old will you be when you stop feeling 29?" The ad is using the _____ to appeal to its target market.
A.
self-concept
B.
greed
C.
lust
Answer: A
Marketing MCQ
Marketing
The ad for Dove body wash asks the question, "How old will you be when you stop feeling 29?" The ad is using the _____ to appeal to its target market.