The five roles of individual family members in the purchase process of family decision making are:
A.
membership group, aspiration group, opinion leader, decision maker, and user.
B.
sustainer, experiential, belonger, emulator, and achiever.
C.
opinion leader, influencer, decision maker, purchaser, and user.
D.
information gatherer, influencer, decision maker, purchaser, and user.
Answer: D