The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is known as
A.
Protectionism
B.
Environmental scanning
C.
Consumerism
D.
Ethnocentrism
Answer: C
Marketing MCQ
A.
Protectionism
B.
Environmental scanning
C.
Consumerism
D.
Ethnocentrism
Answer: C