The maintenance crew chief told the head of the hotel housekeeping staff, "Call Ralph at Bright Ideas, we need another case of his light bulbs." This would be an example of a:
A.
new buy.
B.
straight rebuy.
C.
modified rebuy.
Answer: B
Marketing MCQ
A.
new buy.
B.
straight rebuy.
C.
modified rebuy.
Answer: B