The office of SFX Entertainment, a talent promoter, needs a new fax machine that will print at three seconds a page instead of five seconds per page like the one it is using now and that has both local and network printing capabilities. Its purchase of a replacement fax machine would be an example of a:
A.
new buy.
B.
straight rebuy.
C.
modified rebuy.
D.
make-buy.
Answer: C
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Marketing
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