The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of:

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of:



A.

profit responsibility.


B.

cause-related marketing.


C.

stakeholder responsibility.


D.

societal responsibility.



Answer: D


Learn More :

Marketing

Learn More Multiple Choice Question :