The role in the buying centre, at a large complex firm, that is MOST likely to be overlooked when a salesperson is trying to complete a sale is the:
A.
gatekeepers.
B.
deciders.
C.
buyers.
D.
influencers.
Answer: A
Marketing MCQ
A.
gatekeepers.
B.
deciders.
C.
buyers.
D.
influencers.
Answer: A