The role in the buying centre, at a large complex firm, that is MOST likely to be overlooked when a salesperson is trying to complete a sale is the:

The role in the buying centre, at a large complex firm, that is MOST likely to be overlooked when a salesperson is trying to complete a sale is the:



A.

gatekeepers.


B.

deciders.


C.

buyers.


D.

influencers.



Answer: A


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