Marketing MCQ
Marketing
When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.
When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.
When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.
A.
regional
B.
demographic
C.
lifestyle
D.
geographic
Answer: B
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