When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.

When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.



A.

regional


B.

demographic


C.

lifestyle


D.

geographic



Answer: B


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