When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits, she is performing a(n) _____ analysis.

When a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits, she is performing a(n) _____ analysis.



A.

marketing


B.

environmental


C.

sensitivity


D.

profitability



Answer: C


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