Which of the following is one of the basic principles behind segmentation?
A. All customers are alike.
B. Subgroups of customers cannot be identified on some basis of similarity.
C. The subgroups will be smaller and more homogeneous than the overall market.
D. Members of a heterogeneous market cannot allow for dividing the market into subgroups.
E. In an undifferentiated market, each person has unique needs and wants.
Answer: C