Target marketing is the process by which _____.

Target marketing is the process by which _____.




A. the market is divided into cohesive groups



B. a company evaluates market segments and decides which ones have the most potential for development



C. a company chooses which advertising strategy to use



D. the customer groups are evaluated on the basis of high or low churn to see which is the most profitable



E. a company collects cookies to track everyone who visits its website



Answer: B


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