Which of the following statements about fashion is FALSE?
a. Fashion products can have a product life cycle of from a few months to several years.
b. Forecasting is less important for fashion products than it is for other products.
c. Fashion marketing uses 'style obsolescence' to make products seem out of date.
d. Fashion products with very short product life cycles are called fads
e. Fashion marketing works because we want to be unique and at the same time we want to be part of a group
Answer: Forecasting is less important for fashion products than it is for other products
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