Which of the following statements about the growth stage of the product life cycle is FALSE?
a. Increasing numbers of customers creates the opportunity to develop profitable market segments.
b. All of the other statements about the growth stage of the product life cycle are false.
c. Increasing demand and high profits encourage competitors to enter the market.
d. Branding is an important tool to use in differentiating the product.
e. Increasing demand and decreasing competition lead to higher profits.
Answer: Increasing demand and decreasing competition lead to higher profits
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Marketing
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