Which of the following statements accurately characterizes buying behaviour in organizational markets?
A.
Organizational buying behaviour is similar to consumer buying behaviour since individuals are involved in both processes.
B.
Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
C.
Fewer customers typically exist in organizational markets than in consumer markets.
D.
Purchase orders are usually small.
Answer: C