Your father is tired of conventional light beers, and wants something different. Coincidentally, a newly-opened micro-brewery has begun distributing a new organic light beer through local beer stores and liquor stores and it is only slightly more expensive than conventional light beers. Which of the conditions needed for marketing to occur are described in this situation?
A.
the creation of unrealized needs
B.
two parties with unsatisfied needs
C.
one-way communication
D.
a physical location for an exchange to take place
Answer: B