Zippo, which traditionally manufactures lighters, is considering offering motorcycle helmets. This is an example of which strategy"?

Zippo, which traditionally manufactures lighters, is considering offering motorcycle helmets. This is an example of which strategy"?

Zippo, which traditionally manufactures lighters, is considering offering motorcycle helmets. This is an example of which strategy"?



A.

market penetration


B.

market development


C.

product development


D.

diversification



Answer: D


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