A local producer manufactures sheet metal that is used to manufacture car doors. This producer finds the NAICS codes for all of the car manufacturers in the area to sell the sheet metal to. This producer is attempting to:

A local producer manufactures sheet metal that is used to manufacture car doors. This producer finds the NAICS codes for all of the car manufacturers in the area to sell the sheet metal to. This producer is attempting to:



A.

get around gatekeepers and reach buyers.


B.

forecast sales to a consumer market.


C.

segment an organizational market.


D.

segment a consumer market.



Answer: C


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