A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict. Which marketing channel arrangement should this company choose?

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict. Which marketing channel arrangement should this company choose?



A.

a corporate vertical marketing system


B.

a contractual vertical marketing system


C.

an administered vertical marketing system


D.

an integrated marketing system



Answer: A


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