A new exercise video contends that with one day of fasting and one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. The new product may fail because the product's claims are not consistent with what consumers do and how they think. This is an example of a ______________ barrier.

A new exercise video contends that with one day of fasting and one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. The new product may fail because the product's claims are not consistent with what consumers do and how they think. This is an example of a ______________ barrier.

A new exercise video contends that with one day of fasting and one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. The new product may fail because the product's claims are not consistent with what consumers do and how they think. This is an example of a ______________ barrier.



A.

psychological


B.

social


C.

physical


D.

usage



Answer: D


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