A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT:
A. the product is easy to use.
B. the product can be tried on a limited basis, without a lot of risk to the customer.
C. the product has no competitive advantage over those already in the market.
D. the product is compatible with the values and experiences of target customers.
E. the product's advantages are easy to communicate.
Answer: C. the product has no competitive advantage over those already in the market.
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Marketing
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