A production orientation philosophy
a. overlooks the internal capabilities of an organization.
b. does not apply to services.
c. is based on the belief that people will buy more goods and services if aggressive sales techniques are used irrespective of their needs.
d. does not consider whether the goods and services that a firm produces most efficiently meet the needs of the marketplace.
Answer: d. does not consider whether the goods and services that a firm produces most efficiently meet the needs of the marketplace.
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Marketing
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