A skimming pricing policy is likely to be most effective when:

A skimming pricing policy is likely to be most effective when:




A.

consumers perceive your product to be similar to other products on the market.


B.

a lower price will have a major effect on reducing unit costs.


C.

competitors will be attracted to the market due to the potential for high sales revenues.


D.

consumers are willing to buy immediately.



Answer: D


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