A technology company has just begun to make a profit on its DVD-R discs (DVD discs in a recordable format). Its promotional expenditures are aimed at trying to persuade potential customers of the merits of its DVD-R discs. Even more money is being spent to develop the firm's distribution system for its DVD-R discs. Since Apple's iMac now comes with a DVD recorder as a standard part, a few other companies have started producing DVD-R discs for the market. What stage of the product life cycle is the DVD-R in?
A.
commercialization stage
B.
maturity stage
C.
growth stage
D.
decline stage
Answer: C
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Marketing
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