Marketing MCQ Marketing A yacht manufacturer releases a press release that states: "We make luxury 50, 100, 150, and 200 foot yachts, as well as, hobby fishing boats, and jet skis." The competition would view this as which strategy?

A yacht manufacturer releases a press release that states: "We make luxury 50, 100, 150, and 200 foot yachts, as well as, hobby fishing boats, and jet skis." The competition would view this as which strategy?

Marketing

A yacht manufacturer releases a press release that states: "We make luxury 50, 100, 150, and 200 foot yachts, as well as, hobby fishing boats, and jet skis." The competition would view this as which strategy?

full coverage

market specialization

product specialization

selective specialization

Answer: D

Marketing MCQ

A yacht manufacturer releases a press release that states: "We make luxury 50, 100, 150, and 200 foot yachts, as well as, hobby fishing boats, and jet skis." The competition would view this as which strategy?

A yacht manufacturer releases a press release that states: "We make luxury 50, 100, 150, and 200 foot yachts, as well as, hobby fishing boats, and jet skis." The competition would view this as which strategy?

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