According to the _____, much good information is hidden in summary data.
A. iceberg principle
B. sales paradox
C. 80/20 rule
D. summary definition
E. fishbone rule
Answer: A. iceberg principle
Marketing MCQ
A. iceberg principle
B. sales paradox
C. 80/20 rule
D. summary definition
E. fishbone rule
Answer: A. iceberg principle