According to the text, when designing the product element of the marketing mix for services, marketing managers should give special attention to:

According to the text, when designing the product element of the marketing mix for services, marketing managers should give special attention to:

According to the text, when designing the product element of the marketing mix for services, marketing managers should give special attention to:



A.

advertising.


B.

branding.


C.

packaging.


D.

capacity management.



Answer: B


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