Edinberry's, a restaurant located in south Texas, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for fine steaks, spicy chili, exceptional barbecue and outstanding customer service. In order to maintain the restaurant's reputation for putting the needs of the customer first, the marketing manager at Edinberry's has developed marketing activities that are directed at the waiters and waitresses. These marketing activities are an example of _____ and are designed to help the restaurant employees to develop a market-orientation.

Edinberry's, a restaurant located in south Texas, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for fine steaks, spicy chili, exceptional barbecue and outstanding customer service. In order to maintain the restaurant's reputation for putting the needs of the customer first, the marketing manager at Edinberry's has developed marketing activities that are directed at the waiters and waitresses. These marketing activities are an example of _____ and are designed to help the restaurant employees to develop a market-orientation.

Edinberry's, a restaurant located in south Texas, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for fine steaks, spicy chili, exceptional barbecue and outstanding customer service. In order to maintain the restaurant's reputation for putting the needs of the customer first, the marketing manager at Edinberry's has developed marketing activities that are directed at the waiters and waitresses. These marketing activities are an example of _____ and are designed to help the restaurant employees to develop a market-orientation.




A.

internal marketing


B.

employee development


C.

service marketing


D.

product development



Answer: A


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