After making luxury 150 foot yachts for five years, this company decides to offer 50 foot and 200 foot versions. The competition would view this strategy as:

After making luxury 150 foot yachts for five years, this company decides to offer 50 foot and 200 foot versions. The competition would view this strategy as:

After making luxury 150 foot yachts for five years, this company decides to offer 50 foot and 200 foot versions. The competition would view this strategy as:



A.

full coverage


B.

market specialization


C.

product specialization


D.

selective specialization



Answer: B


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