All of the following are correct statements about contests, EXCEPT:
A.
they increase consumer purchases.
B.
they obtain a list of names and addresses.
C.
online contests are often highly interactive.
D.
they encourage new product trial.
Answer: D
Marketing MCQ
A.
they increase consumer purchases.
B.
they obtain a list of names and addresses.
C.
online contests are often highly interactive.
D.
they encourage new product trial.
Answer: D