Alvin Whitaker has just been hired by Snapple, a New York-based marketer of flavoured beverages. The firm wants Whitaker to call on supermarkets, gas stations, convenience stores, and other grocery-type outlets in the Toronto area where consumers purchase point-of-sale beverages. Included in his job description are the following responsibilities: (1) stock and arrange point-of-purchase displays of present customers - 60 percent of his work week and (2) receive orders from customers and complete the transactions - 40 percent of his work week. What form of personal selling is Whitaker engaged in?

Alvin Whitaker has just been hired by Snapple, a New York-based marketer of flavoured beverages. The firm wants Whitaker to call on supermarkets, gas stations, convenience stores, and other grocery-type outlets in the Toronto area where consumers purchase point-of-sale beverages. Included in his job description are the following responsibilities: (1) stock and arrange point-of-purchase displays of present customers - 60 percent of his work week and (2) receive orders from customers and complete the transactions - 40 percent of his work week. What form of personal selling is Whitaker engaged in?

Alvin Whitaker has just been hired by Snapple, a New York-based marketer of flavoured beverages. The firm wants Whitaker to call on supermarkets, gas stations, convenience stores, and other grocery-type outlets in the Toronto area where consumers purchase point-of-sale beverages. Included in his job description are the following responsibilities: (1) stock and arrange point-of-purchase displays of present customers - 60 percent of his work week and (2) receive orders from customers and complete the transactions - 40 percent of his work week. What form of personal selling is Whitaker engaged in?



A.

outside order taking


B.

relationship selling


C.

inside order taking


D.

order getting



Answer: A


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