Marketing MCQ Marketing An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"—and specifically named the directly competitive trucks. This is:

An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"—and specifically named the directly competitive trucks. This is:

Marketing

An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"—and specifically named the directly competitive trucks. This is:

A. institutional advertising.

B. comparative advertising.

C. cooperative advertising.

D. direct competitive advertising.

E. pioneering advertising.

Answer: B. comparative advertising.

Marketing MCQ

An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"—and specifically named the directly competitive trucks. This is:

An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"—and specifically named the directly competitive trucks. This is:

Learn More :

Share this