An ad stressing the advantages of one brand of cookware—compared to similar (but unnamed) competitive products—is an example of ______________ advertising.

An ad stressing the advantages of one brand of cookware—compared to similar (but unnamed) competitive products—is an example of ______________ advertising.

An ad stressing the advantages of one brand of cookware—compared to similar (but unnamed) competitive products—is an example of ______________ advertising.


A. institutional

B. comparative

C. pioneering

D. primary

E. competitive



Answer: E. competitive


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