An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production is known as a:

An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production is known as a:

An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production is known as a:



A.

limited-service agency


B.

full-spectrum agency


C.

full-service agency


D.

multi-service agency



Answer: C


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