Andrea Arena is the owner of 2 Places at 1 Time, a concierge company. She and her staff of 60 perform everyday services such as walking the dog, picking up cleaning, waiting for the repairman, and going to the post office for people who are too busy to perform these simple acts themselves. One way she tries to ensure ______ of services for her regular customers is to make sure that the same person is always assigned to work for them.
A.
consistency
B.
tangibility
C.
congruity
D.
flexibility
Answer: A
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Marketing
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