Assume it costs Lady Marion Seafood, Inc. $30 to catch, process, freeze, package, and ship 5-pound packages of Alaskan salmon. It uses a 60 percent markup on its salmon products and charges customers $48 for a postage-paid vacuum-sealed package. What type of pricing does Lady Marion Seafood use?
A.
target return-on-sales pricing
B.
cost-plus-fixed-fee pricing
C.
standard markup pricing
D.
target profit pricing
Answer: C
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Marketing
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