At the _____ of relationship marketing, a firm uses financial and social bonds but offers value-added services that are not readily available from other firms.

At the _____ of relationship marketing, a firm uses financial and social bonds but offers value-added services that are not readily available from other firms.

At the _____ of relationship marketing, a firm uses financial and social bonds but offers value-added services that are not readily available from other firms.



a.

​customization level

b.

​social level

c.

​financial level

d.

​structural level



Answer: d.

​structural level


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