Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct _____ before advertisements are placed in a medium.

Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct _____ before advertisements are placed in a medium.



A.

market research


B.

surveys


C.

advertising matrix evaluations


D.

pre-tests



Answer: D


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