Marketing MCQ
Marketing
Ben & Jerry's Homemade Inc. is a profitable company that has a reputation for quality. The company is committed to treating its employees fairly and acting ethically in all transactions. It seeks to purchase all of its supplies from socially responsible suppliers. It is a leader in protecting the environment and corporate philanthropy. Ben & Jerry's uses _____ to allow it to operate in this manner.
Ben & Jerry's Homemade Inc. is a profitable company that has a reputation for quality. The company is committed to treating its employees fairly and acting ethically in all transactions. It seeks to purchase all of its supplies from socially responsible suppliers. It is a leader in protecting the environment and corporate philanthropy. Ben & Jerry's uses _____ to allow it to operate in this manner.
Ben & Jerry's Homemade Inc. is a profitable company that has a reputation for quality. The company is committed to treating its employees fairly and acting ethically in all transactions. It seeks to purchase all of its supplies from socially responsible suppliers. It is a leader in protecting the environment and corporate philanthropy. Ben & Jerry's uses _____ to allow it to operate in this manner.
A.
value-driven strategies
B.
service-based planning
C.
value analyses
D.
situational audits
Answer: A
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