Betti Hallmark sells women's clothing and gets most of her business from regular customers who have bought from her before. Betti never tries to sell anything before first trying to determine each customer's specific needs. Once she understands the customer's needs, Betti helps the customer understand her own needs and then shows how some product will fill those needs. Betti's sales presentation uses the:
A. "canned" approach.
B. target market presentation.
C. selling formula approach.
D. consultative selling approach.
E. None of the above.
Answer: D. consultative selling approach.
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