Holiday Inn Express used Fallon Agency to help them develop the "I stayed at a Holiday Inn Last Night" campaign. what was their target marketing and approach that made it so effective?
Holiday Inn Express targeted business travelers with their clever ads. The ads depicted people who had stayed at Holiday Inn performing incredible feats despite having no experience other than staying at a Holiday Inn. The ads were effective because it demonstrated how staying at a Holiday Inn Express was going to make you into a more effective employee.
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Principles of Marketing
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