Chico's sells women's sportswear. A simple tank top with the Chico's label costs $48. If you know you simply want a tank top, you can buy a tank top for $5 at a Family Dollar Store, but it won't have the Chico's label. What kind of demand-oriented approach to pricing is being used by this manufacturer?
A.
experience curve pricing
B.
target market share pricing
C.
demand-backward pricing
D.
prestige pricing
Answer: D
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Marketing
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