Marketing MCQ
Marketing
Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:
Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:
Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:
A.
Skimming
B.
Harvesting
C.
Profiting
D.
Deletion
Answer: B
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