Companies have found that using social media can reduce customer service and support costs. Assuming all else is equal, implementing a social media program may help companies increase their:

Companies have found that using social media can reduce customer service and support costs. Assuming all else is equal, implementing a social media program may help companies increase their:



A.

profit margins


B.

support costs


C.

marketing costs


D.

price of goods sold



Answer: A


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