Marketing MCQ
Marketing
Consumers are no longer content with affordable, high-quality purchases they want offerings that reflect their self-image—who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for _________ offerings.
Consumers are no longer content with affordable, high-quality purchases they want offerings that reflect their self-image—who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for _________ offerings.
Consumers are no longer content with affordable, high-quality purchases they want offerings that reflect their self-image—who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for _________ offerings.
A.
affordable
B.
entertaining
C.
memorable
D.
authentic
Answer: D
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