Consumers are no longer content with affordable, high-quality purchases they want offerings that reflect their self-image—who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for _________ offerings.

Consumers are no longer content with affordable, high-quality purchases they want offerings that reflect their self-image—who they are or who they aspire to be. The growth of produced, sometimes contrived experiences, however, has led consumers to search for _________ offerings.



A.

affordable


B.

entertaining


C.

memorable


D.

authentic



Answer: D


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