DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _____ and should attract new buyers.

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _____ and should attract new buyers.



A.

a market-product strategy


B.

diversification


C.

market modification


D.

product modification



Answer: D


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