During the days before Christmas, a health spa wants to recruit new clients. The owners realize that many people make New Year resolutions and will be looking to become fitter. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?

During the days before Christmas, a health spa wants to recruit new clients. The owners realize that many people make New Year resolutions and will be looking to become fitter. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?

During the days before Christmas, a health spa wants to recruit new clients. The owners realize that many people make New Year resolutions and will be looking to become fitter. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?



A.


automatic vending




B.


direct mail




C.


television home shopping




D.


online retailing



Answer: B


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